Candle Day – December 3, 2022, history, significance
Every year on the first Saturday of December, falling on December 3 this year, it’s Bath & Body Works’ Candle Day. Stock up on your favorite calming scents for the lowest prices of the year. The day only comes around once annually, so make sure it’s on your calendar!
History of Candle Day
Typically celebrated on the first Saturday of December, Candle Day was founded by the American retail company, Bath & Body Works. Originally owned by the Limited Brands, which also owns brands such as Victoria’s Secret and Abercrombie & Fitch, the first store in the Bath & Body Works chain was opened in Cambridge, Massachusetts in 1990.
Selling products for the body, as the name implies, the company grew rapidly and now runs more than 2000 stores all over the world, 1600 of which are in the United States.
Bath & Body Works is a brand that is particularly beloved for its amazing scents that have a wide range of popularity, from fruity scents to flowers and also offering a line for men. Some of the most popular scents have been Sweet Pea, Japanese Cherry Blossom, Cucumber Melon and Country Apple.
Within these popular scent lines, as well as many others, are many products such as body lotions, fragrances, room sprays and, of course, candles. And for many people, Candle Day is one of the best times of the year to celebrate at Bath & Body Works because that’s when they hold some of their best sales.
Because the season for Christmas and other winter holidays often includes gift-giving, and because candles make incredible gifts, Candle Day was started in 2013. Plus, it’s a great time to simply stock up on candles for the cold, winter months.
CANDLE DAY TIMELINE
1990
Bath & Body Works
American retailer company Bath & Body Works opened in New Albany, Ohio.
1998
White Barn Candle Company
L Company converted several Bath & Body Works into White Barn Candle Company locations to launch their home fragrance brand.
2013
Bath & Candle Works
The first Bath & Body Works Candle Day was held, offering huge discounts, and established White Barn Candle Company as a brand exclusive to Bath & Body Works later in the year.
2019
Candle crash
Due to high traffic, thousands of online Bath & Body Works shoppers faced issues with the site crashing and glitching while trying to pay for their selections.
CANDLE DAY ACTIVITIES
Stock up on your favorite scents
This is the moment when you can buy enough Mango Coconut candles to last you through the Winter. Buy five candles for the price of two and wonder for the rest of the day if you saved way more money than you were supposed to.
Purchase something new
Once we discover our favorite scent, we don’t like to stray too far from it. This Candle Day, take advantage of the sale to try a new scent. If you don’t like it, then at least you didn’t pay full price!
Light ’em up!
You’ve got your candles and placed them strategically (and safely) around your home. Now’s the time to light them up and inhale the smell of sweet tranquility.
WHY WE LOVE CANDLE DAY
They’re relaxing
Though aromatherapy isn’t exactly a proven science, something about the smell of burning scented wax in your home is soothing and relaxing, especially lit right after a long day at the office when all you want to do is decompress and let your mind have a much needed break.
They make our homes smell good
Pets, children, just everyday living can make our homes a little funky. Especially if you live in a small apartment with not much circulation. Sometimes we need to get rid of the funk that comes with existing in a space, and that’s where candles can help. A deep cleaning is pretty helpful too though, but how are we supposed to find the time for that?
They’re decorative
A vibrant candle on your coffee table or living room bookcase can double as a statement piece that brings the whole room together as well as a source of fragrant paradise!
